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Nuts & Bolts Workshops
The Marina Technology Cluster's Nuts & Bolts Workshops are 2- to 4-hours interactive workshops designed to provide business owners with the gritty details of how to succeed in businesses. Presented by incubator advisory-board members and staff, these workshops are open to all interested members of the public. Topics range from Cash-Flow Management to Product Design to Choosing a Corporate Structure for your business. All Nuts & Bolts Workshops are presented at the MTC, unless otherwise noted. Cash donations are tax deductible. Checks should be written to "The City of Marina."
Reserve a space by calling Adam Davis or leaving a message at 831-582-9718.
Thursday, July 16 from 1:00 p.m. to 3:00 p.m.
Patrick Reilly of the IP Society
presents
IP Strategy in the Time of Collaboration
Creative workers and small businesses must often collaborate with principals and other parties in engagement with clients. Yet multi-party collaboration can muddy the waters as to the authorship, inventorship claims, and ownership of intellectual property generated in the course of a complex project. A weakness in an ability to define an assert IP rights can be especially painful when seeking investment.
This seminar will review the basic structures of intellectual property and discuss practices for establishing and documenting legally valid claims over these intangible assets. The requirements for patentability, copyright protection and trademark registration will be presented.
Patrick Reilly is a member of the advisory committee of the Marina Technology Cluster and an intellectual property attorney who had a career in technology marketing and as a sales engineer before going to Law School in his forties. Patrick's business experience guides him in designing individual patent and IP strategies that support his clients' fund raising and marketing efforts. He is the founder of the Intellectual Property Society (http://www.ipsociety.net), an association that enriches the public discourse regarding intellectual property rights ("IP rights"). Patrick believes that IP rights are indispensable to encourage the financial investment necessary to develop technology and reward artistic accomplishment. Patrick is a member of the Federal Patent Bar and the California State Bar.
Thursday, June 18 from 1:00 p.m. to 4:00 p.m.
Kelsey Escoto of TPO Human Resources
presents
The Top 10 HR Solutions
Employers today are faced with many tough decisions. This informative program will focus on practical tips and techniques to navigate tricky employment regulations including: Employment At-Will; Exempt and Non-exempt Positions; Final Pay Requirements; Wage and Hour regulations such as Overtime, meals and rest periods, Pregnancy Disability Leave, Drugs and Alcohol at Work, Employee Handbook, Harassment & Discrimination and much more.
Kelsey brings over 12 years of broad HR and training experience to her role as a TPO Human Resource consultant. With a BS in Human Resources, a MA in Organization Development – Psychology, and SPHR certification, Kelsey has consulted with private and public sector organizations, non-profit and educational institutions in the areas of strategic planning, training and development, recruitment, and communication. Kelsey is a skilled facilitator with demonstrated background in instructional design of training programs and materials. Participants have said about Kelsey, "Visual facilitation is part art, part teacher, part subject matter expert, part group dynamics specialist. Kelsey is among the very best visual facilitators which means; among other things, she does a lot of things very, very well.” Kelsey is also skilled at graphic recording and is a Ropes Course instructor/facilitator specializing in interactive training methods.
Thursday, April 9 from 3:00 p.m. to 5:00 p.m.
Virginia E. Howard, Esq., of Walker & Reed
presents
Incorporation: Choosing the Best Form of Business Entity
for You
MTC Advisory Board Member Virginia E. Howard, Esq., of Walker & Reed, LLP, will discuss the different forms of incorporation you can choose for your business and why. Virginia will walk you through the various forms in which you can do business, including sole proprietorship, corporation (Subchapter S and Subchapter C) and limited liability company. Together you will discuss the benefits and burdens of each, as well as the tax treatment of each form of entity.
Monday, April 13 from 1:00 p.m. to 4:00 p.m.
Chris Khan of Khan-Bernier Consulting
presents
Your Financial Statements and Excel
Former president of semi-conductor manufacturer Epitaxy, Inc., and MTC Associate Director Chris Khan will show you the finer points of how to build and use your financial statements on Excel. Bring your laptop or reserve an MTC computer through calling Adam Davis at 831-582-9718.
Donations are $20 for non-members and $10 for members, students and clients.
Monday, April 20 from 1:00 p.m. to 4:00 p.m.
Alan Barich of Barich Business Services
presents
Cash Flow: The Life Blood of Your Business
Former Vice President of IMO Industries and former General Manager of the Enterprise Engine Company, Alan Barich held total profit & loss responsibility for $75 million and $25 million a year companies. "Cash is the life blood of every business," says Alan. He'll provide you with important cash-flow insights to help you manage your business in hard times.
Donations are $20 for non-members and $10 for members, students and clients.
Thursday, April 23 from 1:00 p.m. to 4:00 p.m.
Camille Smith of Work in Progress Coaching
presents
Managing Your Organization in Hard Times
Out of work? Stay focused while you seek out that next great opportunity.
Had to lay off staff? Keep productivity up with the folks who still work with you.
MTC Advisory Board Member and founder and president of Work In Progress Coaching, Camille Smith, gives a primer on organizational management. In this interactive workshop, Camille will show employees, managers and leader how to get the most out of their own time and that of their staff.
To get the most out of this workshop, please come prepared with your top 3 goals for next 3 months.
Donations are $20 for non-members and $10 for members, students and clients.
Monday, April 27 from 1:00 p.m. to 4:00 p.m.
Mark Peterson of Experience Communications
presents
Public Relations & Marketing Tips for Your Business
MTC Member Mark Peterson will share "Three Public Relations and Marketing Tips" that you can immediately implement to increase the awareness and improve the perception of your company's brands, products and services. Mark is a partner at Experience Communications, a technology public relations firm, headquartered in Carmel. With an eye on local issues, Experience Communications has been developing impactful and integrated public relations and marketing communications programs for companies of all shapes and sizes. Mark is excited to share best practices from years of managing successful PR campaigns with global technology companies. Participants in the workshop will learn:
Donations are $20 for non-members and $10 for members, students and clients.
Thursday, April 30 from 1:00 p.m. to 4:00 p.m.
Denise Ryan of Blue Marble Marketing
presents
Your Social Customer: Social Selling With Web 2.0
Is this just hype or a real way for small businesses to cultivate a qualified connection to customers?
MTC Advisory Board Member, former Director of Channel Marketing for Oracle and founder and CEO of Blue Marble Marketing, Denise Ryan, will focus on new and innovative ways to identify, engage and build a relationship with your social customers through Web 2.0.
Identify, Engage, Qualify and Sustain profitable and cost effective relationships with your customers.
Donations are $20 for non-members and $10 for members, students and clients.